Many corporations have identified the relevance and benefits of hosting corporate events of one kind or another. They are quite far reaching in scope, and differ in terms of details, but generally speaking they are about public relations.
Good public relations are crucial to the success of any corporation, as they focus on creating the best possible image for the company. Many corporations have a whole department dedicated to this end.
Many corporate events are about appearing at trade shows, conducting seminars, or entertaining profitable clients. The key to the success of these events lies in the planning, as this way, the many issues that may arise during the events can be identified and if possible, avoided.