Corporate VIP Events

Does your firm deal with Very Important Persons (VIPs) to whom you are indebted? Reward the customers and clients who are most essential to your organisation's success with a VIP event. Such events can be elegant or casual, last for several days or several hours, and might include evening entertainment, education, adventure activities, sporting events, a celebrity presence, or a completely unique event.

The key to a successful event is to know the tastes, sensibilities, interests and avocations of those you plan to reward. Do your VIPs enjoy fly fishing, rally driving, or a trip to the theatre?? Will bringing in a band that was popular in the 1970's be the ultimate experience for your guests, or would they rather be parasailing or sailing? Before you begin planning an event, it is wise to make some inquiries of those you plan to invite. Here are some questions to ask the VIP themselves, or someone close to them who knows them well.

  • If you could meet any vintage entertainer, who would it be?
  • If you could participate in one athletic event that you have never experienced, what would it be?
  • What is your favourite holiday location?
  • If you could be anything, or anyone, who or what would you be?
  • What is your favourite food? Your favourite beverage?
  • What really gets your adrenaline flowing?
  • If you could meet one high profile person, who would it be?
  • What is your favourite pastime?
  • Who is your hero (heroine)?

Although you can't make each VIP's dream come true, you can find a way to provide at least one element that each person will enjoy as part of your event. To add extra recognition, name the activity, libation or meal for the person that it is meant to honour. For example, your event might feature Ted's bungee jumping, Elaine's fillet mignon, Steve's comedian, and Joan's favourite 70's band. Doing so will help everyone get to know the others in attendance, and it will make it difficult for anyone to complain about what is scheduled, knowing that each food, activity and experience offered is dear to someone in attendance.


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